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Low Quality Leads for Your Business
By J. Toney of J. Toney Publishing
The following is an excerpt from the e-book I am currently writing on building a subscriber list for your online business. This book is part of my IM Essentials series on essential Internet Marketing skills. Purchased Leads: First on my list for low quality leads is email leads that you purchase through a list broker. You can pay about $35 and receive up to 20,000 names. Now, the chances of those emails being good and those people being interested in your services are about 20,000 to 1. Pretty slim. Also, even if you are spam compliant, you have no guarantee that the list broker is, and you will get spam complaints on your emails. Keep in mind that you do not know where these names and email addresses came from, whether these people agreed to be on a list, or agreed to have their contact information sold off. Would you do that? Do you have nothing better to do than to sit around and receive pitches for every random product under the sun? Neither does anybody else. If these lists were really full of good qualified leads, why would these companies be selling them to you instead of marketing to them themselves? On average, a good responsive list is worth no less than $1.00 per month per subscriber. Who would sell you a list worth $20,000 per month for $35.00? You need to avoid these companies at all costs. The spam complaints alone will put you out of business. They will get your email account closed, your web hosting cancelled, and you in serious legal trouble. Another one that I have seen recently is an offer from someone to sell me 10,000 names off their list for $150.00 because their list is “so big that they don’t have time to take care of it”. Same questions as above. The only person making any money off of these lists is the guy selling them to the poor, gullible, aspiring Internet marketer who doesn’t know any better. If you are serious about building a real business and a real income online, then please, please, please do not fall for this garbage. It may mean that you are stuck at that J.O.B. for a while longer while you build your business the right way, but believe me, you would have been anyway.
This intel first appeared on: http://www.jtoneypublishing.com
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This intel was contributed by jtoney
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May, 2012
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